Here I am elegant, vulnerable, proud, creative or perfectly imperfect, everyone, everywhere deserves to feel beautiful. Here I am campaign aquired Eleanor Pendleton of GRITTYpretty.com to be the beauty authority and ambassador and deliver in-store workshops and online content focussed around individual beauty that saw the beauty category increase in the under 30 target market and bring engaging content to it’s customers.

A talent casting for various faces – gender, age and culturally diverse were utilised for window and instore communications to further amplify the message of individuality.