Beauty Inside & Out featuring Lara Worthington launched Swisse Beauty category in 2022 with scientifically formulated, naturally derived active ingredients to injest and apply to skin. With two key categories GLOW day routine and RENEW night routine. Swisse Beauty is not only natural and earth based, the science and proven results behind the product was a requiement and is evident in campaign messaging and motion and key campaign imagery featured. New beauty technology using ingredients such as bio-retniols and first to market with hyaluronic acid injestable supplement.
GLOW was shot in cool day lighting, bright, vibrant to highlight GLOW boosting formulas with the motion and content weaving in 360 inside and out beauty rituals to add to benefits. RENEW shot with warm, grounding lighting and tones amplified rest and restore effects to skin. Overaching beauty category visuals were shot neutrally. Lara is all natural and approachable the perfect talent and ambassador.
GLOW was shot in cool day lighting, bright, vibrant to highlight GLOW boosting formulas with the motion and content weaving in 360 inside and out beauty rituals to add to benefits. RENEW shot with warm, grounding lighting and tones amplified rest and restore effects to skin. Overaching beauty category visuals were shot neutrally. Lara is all natural and approachable the perfect talent and ambassador.
Credits
Featuring / Lara Worthington
Creative Direction / Thalia Economo
Art Directon / Thalia Economo
Photography / Darren McDonald
Videography / Will Braden
Stylist / Venessa Coyle
Hair / Michelle McQuillan
Makeup / Victoria Baron
© 2023 Thalia Economo Studio
Thalia Economo Studio acknowledges the Wurundjeri people of the Kulin nation, the traditional custodians of this land, and pay our respect to the Wurundjeri Elders, past and present.