Iconic Australian department store, Myer was celebrating 100 years, by launching an overarching campaign titled Australia Lives Here. The campaign showcased the role Myer had played in Australia’s fabric and retail history; plus the continuing role Myer plays today, as Australia’s largest department store, delivering the trends and products that shape our lives.
Beauty Lives Here was focused on the beauty category and set out to show the broader cultural diversity of beauty in Australia with Lebanese/Australian lawyer and humanitarian Jessica Kahawaty. We took a look into her life; that didn’t just focus on her appearance and beauty routine, but her achievements and warm personality and what makes her a beautiful indivdual inside and out.
360 Beauty ‘How-to’ brand aligned products launched during this campaign featuring four well-known Australian beauty influences. ‘How-To’ were amplified videos ensured beauty customers were still presneted with their favourite brands, latest make-up trends and products. Influencers featured Eleanor Pendelton, Beauticate, Tina Yong, Chloe Morello
Talent Credits
Art Direction / Thalia Economo
Photography / Georges Antoni
Still life Credits
Art Direction / Thalia Economo
Photography / Edward Urrutia
Set Design / Thalia Economo
Styling / Christine Pegg
Motion Credits
Art Director / Thalia Economo
DOP / Aaron Farrugia
Set Design / Thalia Economo
Styling / Thalia Economo
Socials Video Credits
Art Director / Thalia Economo
DOP / Rueben Gates
Set Design / Thalia Economo
Styling / Thalia Economo
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Thalia Economo Studio acknowledges the Wurundjeri people of the Kulin nation, the traditional custodians of this land, and pay our respect to the Wurundjeri Elders, past and present.