Thalia Economo Studio                                





The 2016 Myer Mother’s Day campaign, was centred around Myer’s increased focus on individuality, in particular, personalised experiences and gifts. Mother’s Day is often reduced to a generalised celebration of all mums, but Myer believed it should, in fact, be a personalised celebration of your mum.

Thalia Economo chose the embroidery method and the Sydney artists Maricor/Maricar to showcase names. Then together with the creative team extended the idea and the campaign's development which saw 26 women’s names individually hand embroidered by the  artists, along with the full alphabet, all of which was then brought to life by animation and graphics experts Flutter. The entire campaign was created by Clemenger BBDO featured across TV, magazine, catalogue, print, VM, social media and online channels.






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Thalia Economo Studio acknowledges the Wurundjeri people of the Kulin nation, the traditional custodians of this land, and pay our respect to the Wurundjeri Elders, past and present.