Kmart’s AW 20 Walk in Warmth not only launched their new fashion forward apparel offering but it’s Alway’s-On, low price women’s collections, giving every woman everywhere, the confidence to make any life moment, a fashion moment. The platform developed was Everyday Runway celebrating everyday life moments; even more relevant launching right at the start of covid, with street and park walks staging our key season looks. With energy, movement, confidence and optimism with the world our stage, walk IN Warmth steps into the season perfectly.
Motion Credits
Art Direction and Styling / Thalia Economo
Videographer / Pier Carthew
HMU / Wayne Chic
Stills Credits
Art Direction and Styling / Thalia Economo
Photography / Toby Hudson
HMU / Sylivia Ura
Campaign Credits
Creative Direction / Thalia Economo
Lead Designer / Pete Hutton
Digital Designer / Chiemi Hayashi
Copy / Ryan Purcell
© 2023 Thalia Economo Studio
Thalia Economo Studio acknowledges the Wurundjeri people of the Kulin nation, the traditional custodians of this land, and pay our respect to the Wurundjeri Elders, past and present.