re:fresh your mind, body and bed was Sheet Society's Spring 2022 campaign that leant into the notion of the seasonal spring clean. Taking a holistic point of view, the approach allowed an extention of themes under the ideas of mind, body and the bedroom in social and digital channels talking to health and wellbeing. The modular ‘re:’ contruct, enabled campaign language to build under these themes and created an animation for intro and outros. re:fresh, re:new, re:charge, re:mix. We also could speak to the the ‘mix and match’ unique product SS offereing in the bed category within campaign look and feel.
Credits for re:fresh
Creative Direction / Thalia Economo
Art Directon / Grace Gillies
Photography / Amelia J Dowd
Lead Stylist / Phoebe Wallace
Styling Assistant / Mia Romero
HMU / Lily Swan
Motion / Cinema Thom
Videography / Mathew E Thomas
Digital Designer / Hemamali Aluwihare
Credits for your bed: your style
As above except: Photography / Elton Joseph
your bed: your style secondary campaign featured in the last two weeks of the six week Spring campaign. This cleverly wove in the best sellers in the extensive Sheet Society product line – these styles were as varied as the street talent chosen for their individual style. But still took on the exsence of Spring 22 campaign using colour, typography style and tone so both campaigns felt fresh and in season.
© 2023 Thalia Economo Studio
Thalia Economo Studio acknowledges the Wurundjeri people of the Kulin nation, the traditional custodians of this land, and pay our respect to the Wurundjeri Elders, past and present.